Your eCommerce Store Is Getting Traffic. Why Isn't More of It Becoming Revenue?
More traffic doesn't automatically mean more sales. Somewhere between the first visit and the completed purchase, customers may be dropping out — and you may not know where.
Traffic Is Only the Beginning of the Customer Journey
Getting visitors to your store is important. But revenue is created by what happens after they arrive.
If customers are dropping out at one or more stages of the buying journey, increasing traffic may simply send more visitors into the same problem.
Where Are Customers Dropping Out?
Every stage between the first visit and the purchase creates an opportunity to lose a customer.
Where Could Your Customer Journey Be Breaking Down?
The problem isn't always traffic. It may be what happens after customers arrive.
Traffic Quality
Are the visitors arriving at your store actually the customers most likely to buy?
Customer Experience
Can customers understand your offer, navigate the store and find what they need?
Product Discovery
Can shoppers quickly find the right products, categories and information?
Product Pages
Do your product pages give customers enough information and confidence to buy?
Performance
Are slow pages, mobile issues or technical bottlenecks creating friction?
Cart & Checkout
Are customers abandoning after they've already shown strong purchase intent?
Technology
Are platform, integrations, customizations or technical issues affecting the buying journey?
Measurement
Can you actually see where customers are dropping out and understand why?
Your Store May Have a Revenue Problem Hiding in Plain Sight
You may already have some of the signals. The challenge is understanding which ones matter most.
Traffic has increased, but revenue hasn't grown proportionally.
Mobile traffic is growing, but mobile conversion is significantly weaker.
You're spending more on acquisition without seeing proportional revenue growth.
Customers reach product pages but don't progress to purchase.
Cart or checkout abandonment seems higher than it should be.
Your team keeps making website changes without knowing which ones actually improve revenue.
You have analytics, but you're not sure what deserves attention first.
Everyone has a different opinion about what the store needs next.
The Difficult Part Isn't Finding Problems.
There are always things that can be improved on an eCommerce website.
The difficult part is knowing which problem is actually affecting your business the most.
And that requires more than looking at a checklist of website issues.
Before You Spend More on Traffic, Find Out Where Your Existing Traffic Is Going.
More visitors won't solve a conversion problem. The first step is understanding where the customer journey is breaking down. Then fix the highest-impact problem first.
One Problem Can Look Like Another
A store getting traffic but not enough sales doesn't automatically have a traffic problem.
Traffic Problem
The visitors arriving may not have the right intent or may not match the business's target customer.
Conversion Problem
The right customers may be arriving but encountering friction before they purchase.
Technology Problem
Technical limitations may be affecting performance, functionality or the customer journey.
Trust Problem
Customers may want the product but still lack enough confidence to complete the purchase.
Mobile Problem
The desktop experience may work while the mobile customer journey creates significant friction.
Measurement Problem
The business may have plenty of data but still lack clarity about where the biggest opportunity is.
The Problem May Not Be What You Think.
A traffic problem can actually be a conversion problem.
A conversion problem can be caused by customer experience.
A customer experience problem can sometimes be connected to technology.
And sometimes several issues are connected.
That's why we believe diagnosis should come before development.
We Don't Start by Asking "What Should We Build?"
We start by asking:
"What is actually preventing this eCommerce business from growing?"
Technology is our expertise. Understanding the business problem comes first.
Which Problem Deserves Attention First?
You don't need another long list of possible improvements.
You need to understand which problems are most likely affecting your business and what deserves attention first.
Stop Guessing. Find Out What Deserves Attention First.
Get a clearer view of your eCommerce customer journey and identify the opportunities that deserve attention first.
Get My Free eCommerce Growth Audit