Your B2B business deserves more than a consumer storefront.
Build a WooCommerce B2B experience around the way your business actually sells.
Support wholesale pricing, business accounts, customer-specific catalogs, bulk ordering, purchasing workflows and integrations with the systems behind your operation.
Your customers may have negotiated prices, purchasing permissions, credit terms, minimum quantities, multiple buyers and complex fulfillment requirements.
Turn complicated B2B processes into better digital experiences.
The goal isn't to add more features. It is to remove friction from the way your customers buy and your team operates.
Customers see the wrong price
Different customers may require negotiated, wholesale or quantity-based pricing.
Ordering takes too much time
Business buyers may need to order many products and quantities quickly.
Every customer needs something different
Product visibility, pricing and purchasing rules may vary between customer groups.
WooCommerce is disconnected from operations
Orders, products, inventory and customer information may need to synchronize with ERP, CRM or other systems.
Build the capabilities your buyers actually need.
We design the WooCommerce B2B experience around your commercial model rather than forcing your business into a predefined template.
Wholesale Pricing
Support wholesale, tiered, volume, customer-group and negotiated pricing according to your commercial rules.
Customer-Specific Pricing
Show the appropriate pricing to different customers or customer groups based on business relationships and agreements.
Business Accounts
Structure accounts around companies, buyers and appropriate purchasing permissions.
Bulk Ordering
Make it easier for customers to purchase larger quantities and frequently ordered products.
B2B Catalogs
Control which products and categories are available to different customer groups or business relationships.
Order Approval
Support purchasing workflows where orders require internal review or approval.
Payment Terms
Support appropriate purchasing workflows around purchase orders, approved payment arrangements and business accounts.
Custom B2B Development
Build functionality that is unique to your business when standard WooCommerce features are not enough.
Your B2B store should work with the business.
ERP & Inventory
Connect the storefront with the systems responsible for products, inventory, orders and operational data.
- ERP integration
- Inventory synchronization
- Product synchronization
- Order synchronization
CRM & Customer Operations
Connect customer and purchasing activity with the systems used by sales and customer-facing teams.
- Customer synchronization
- Account workflows
- Sales processes
- Customer data
Fulfillment & Shipping
Connect orders to the systems that process, fulfill and deliver them.
- Shipping integration
- Fulfillment workflows
- Tracking information
- Order status
Accounting & Finance
Connect relevant transaction and customer information with financial workflows where required.
- Accounting integration
- Transaction data
- Customer information
- Financial workflows
Technology should follow the business model.
Before choosing plugins, extensions or custom development, we map how information and decisions move through the business.
Customer
Who is buying?
Catalog
What can they buy?
Pricing
What should they pay?
Order
How should they buy?
Operations
What happens next?
B2B pricing should reflect your relationships.
Your technology should be capable of expressing the commercial agreements that already exist between your business and its customers.
From business requirements to a working B2B system.
Understand
Understand your customers, commercial model, products, pricing, ordering and operational processes.
Map Requirements
Define customer groups, catalogs, pricing, permissions, payment and purchasing requirements.
Design
Determine the appropriate combination of WooCommerce features, extensions, integrations and custom development.
Build
Configure and develop the solution while keeping the architecture maintainable and scalable.
Test
Test customer pricing, accounts, ordering, checkout, integrations and operational edge cases.
Launch & Improve
Launch the B2B experience and continue improving it as customer and business requirements evolve.
Built for businesses selling to businesses.
Manufacturers
Sell directly to dealers, distributors and business customers.
Wholesalers
Digitize wholesale catalogs, pricing and repeat purchasing.
Distributors
Support complex customers, products and operational integrations.
B2B Suppliers
Create digital purchasing experiences for professional buyers.
We start with: “How does your business need to operate?”
WooCommerce B2B FAQs
What is WooCommerce B2B?
WooCommerce B2B refers to using WooCommerce to support business-to-business eCommerce requirements such as wholesale pricing, company accounts, bulk ordering, customer-specific catalogs and business purchasing workflows.
Can WooCommerce be used for B2B eCommerce?
Yes. WooCommerce can be extended and integrated to support many B2B requirements. The appropriate solution depends on the complexity of the business model and its operational systems.
Can WooCommerce support wholesale pricing?
Yes. Wholesale, tiered, quantity-based and customer-specific pricing can be implemented according to business requirements.
Can WooCommerce support customer-specific pricing?
Yes. Pricing can be structured around customer groups, individual customers, quantities, products or other business rules.
Can WooCommerce support bulk ordering?
Yes. B2B stores can provide quick-order, bulk-order and repeat-order workflows for customers purchasing larger quantities.
Can WooCommerce support multiple users for a company?
Business account structures can be designed to support multiple users and purchasing permissions where required.
Can WooCommerce integrate with an ERP?
Yes. WooCommerce can be integrated with ERP systems to support workflows involving products, inventory, customers and orders.
Do I need a WooCommerce B2B plugin?
Not necessarily. Plugins can provide useful functionality, but complex businesses may need a combination of extensions, integrations and custom development.
Can you build custom WooCommerce B2B functionality?
Yes. Custom development can be used when standard WooCommerce functionality does not adequately support the required business workflow.
Can WooCommerce support both B2B and B2C customers?
Yes. A WooCommerce store can be designed to support both business and consumer customers when customer segmentation, pricing, catalogs and purchasing workflows are properly designed.
How much does WooCommerce B2B development cost?
Cost depends on the B2B business model, pricing requirements, customer accounts, integrations, custom functionality and operational complexity.
Build a WooCommerce B2B experience around your business.
Tell us how your customers buy, how you price products, what systems you use and where your current process creates friction.
Discuss Your B2B Requirements