Shopify B2B Built Around Your Wholesale Business
Shopify B2B should support the way your wholesale customers actually buy. We help businesses build and improve Shopify B2B experiences around company accounts, pricing, catalogs, ordering workflows, payment terms and integrations.
A B2B buying experience that works for customers and your team.
- Company and customer account structures
- Customer-specific pricing and catalogs
- Wholesale ordering workflows
- Payment terms and business requirements
- ERP, inventory and operational integrations
Shopify B2B Should Solve Wholesale Business Problems
B2B commerce is different from a typical consumer purchase. Customers may buy repeatedly, purchase larger quantities, require negotiated pricing, operate through multiple buyers and expect specific ordering and payment processes.
Your Shopify store needs to reflect those requirements instead of forcing wholesale customers through a consumer-focused buying experience.
Where Shopify B2B Creates Value
We look at the complete B2B workflow—from customer onboarding and product discovery through ordering, pricing, payment, fulfillment and back-office operations.
Build a Shopify B2B Experience Around How You Sell
From wholesale storefronts to complex B2B workflows, we help businesses create Shopify solutions that support their actual sales and operational processes.
Shopify B2B Development
Build and customize Shopify B2B experiences around your wholesale business requirements.
Wholesale Store Development
Create storefront experiences designed specifically for wholesale and business customers.
B2B Pricing & Catalogs
Support different customer groups, pricing structures, products and purchasing requirements.
Company Accounts
Create account experiences that support businesses with multiple buyers and customer relationships.
B2B Ordering Workflows
Improve ordering processes around quantities, repeat purchases, approvals and business-specific requirements.
B2B Integrations
Connect Shopify B2B with ERP, CRM, inventory, fulfillment and other operational systems.
B2B Customization
Extend the standard experience when your business requires workflows or functionality beyond the available features.
B2B Support & Optimization
Continue improving your B2B store as customers, products, workflows and business requirements evolve.
Build Better B2B Customer & Company Accounts
Business customers may have multiple people involved in the purchasing process. The person browsing products may not be the same person who approves or places the final order.
A B2B experience should account for these relationships and make repeat purchasing as straightforward as possible.
B2B Account Considerations
B2B Pricing & Catalog Areas
Give B2B Customers the Right Products at the Right Price
Wholesale businesses often serve different customer groups with different products, pricing and purchasing requirements.
Your Shopify B2B implementation should make those differences manageable without creating unnecessary operational complexity.
Support the Realities of Wholesale Commerce
B2B commerce often involves more complex purchasing relationships than standard consumer eCommerce.
Customer Management
Build experiences around business customers and their purchasing relationships.
- Company accounts
- Customer groups
- Multiple buyers
- Account workflows
Pricing & Products
Manage different product and pricing requirements across wholesale customers.
- Wholesale pricing
- Customer-specific pricing
- Catalogs
- Product availability
Ordering
Make purchasing efficient for customers who place larger or repeat business orders.
- Repeat orders
- Quantity requirements
- Business ordering flows
- Order management
Payment Requirements
Support business-specific payment and purchasing requirements where appropriate.
- Payment terms
- Purchase requirements
- Business payment workflows
- Financial integrations
Operations
Connect B2B ordering activity with the systems responsible for inventory, fulfillment and business operations.
- ERP
- Inventory
- Fulfillment
- Shipping
Sales Workflows
Support the relationship between online ordering and the broader B2B sales process.
- Customer onboarding
- Sales-assisted ordering
- Account workflows
- CRM integration
Connect Shopify B2B With Your Back-Office Systems
B2B commerce often depends on more than the storefront. Inventory, customer records, pricing, fulfillment and financial processes may live across multiple systems.
Connecting those systems can reduce manual work and help keep important business information consistent.
Common Integration Areas
Make B2B Ordering Easier for Customers and Your Team
A good B2B implementation should improve both sides of the transaction. Customers should be able to purchase efficiently, while internal teams should spend less time managing repetitive manual processes.
We look at the complete workflow before deciding where customization or automation is actually necessary.
Improve an Existing Shopify B2B Operation
You do not always need to rebuild your entire B2B store. Sometimes the biggest opportunities are in the existing customer experience, workflows or integrations.
B2B Assessment
Review the current storefront, customer workflows, pricing, operations and technology environment.
B2B Optimization
Identify and implement improvements that can make purchasing easier and operations more efficient.
Ongoing Support
Continue improving the B2B operation as customers, products, markets and business requirements change.
A Business-First Shopify B2B Process
We understand how your wholesale business operates before deciding what the Shopify implementation should look like.
Understand the Business
Understand your customers, products, sales process, pricing and operational requirements.
Analyze the Workflow
Map how customers currently register, purchase, pay, receive products and interact with your business.
Define Requirements
Identify the B2B capabilities, integrations and custom workflows the business actually needs.
Choose the Right Approach
Determine what can be handled with Shopify capabilities, existing apps, integrations or custom development.
Design the Solution
Design the customer experience, workflows, integrations and technical implementation.
Develop & Integrate
Build the required functionality and connect Shopify with relevant business systems.
Test B2B Workflows
Test real customer, ordering, pricing, payment and fulfillment scenarios before launch.
Better B2B Operations
Create a maintainable Shopify B2B experience that supports customers and the wider business.
Shopify B2B for Wholesale & Business-Focused eCommerce
We help businesses that want to move beyond a basic online storefront and create a more capable digital B2B sales channel.
The focus is on making Shopify work with the way your customers buy and the way your business operates.
B2B eCommerce With Technology and Business Context
B2B technology decisions affect customers, sales teams, operations and back-office systems. We look at the whole picture.
14+ Years Experience
Experience with eCommerce technology helps us understand the operational side of B2B implementations.
Business-Focused Approach
We start with how the business sells and operates rather than starting with technology alone.
Custom When Necessary
We avoid unnecessary custom development and use it when the business requirement genuinely calls for it.
Long-Term Thinking
The goal is a B2B foundation that remains useful and maintainable as your business grows.
Build a Stronger Shopify B2B Operation
B2B commerce often requires storefront, development, integrations and ongoing technical support working together.
Want Shopify to Work Better for Your B2B Business?
Tell us about your wholesale customers, pricing, ordering process, systems and current challenges. We can help identify the right Shopify B2B approach for your business.
Discuss Your Shopify B2B ProjectShopify B2B FAQs
What is Shopify B2B?
Can Shopify be used for wholesale businesses?
Can Shopify B2B support different prices for different customers?
Can Shopify B2B support multiple users within a company?
Can Shopify B2B integrate with an ERP?
Can you customize Shopify for B2B requirements?
Can you improve an existing Shopify B2B store?
Is Shopify B2B suitable for Shopify Plus businesses?
Should a B2B business build a separate wholesale store?
Build a Better B2B Experience on Shopify
If your wholesale business has complex pricing, customer accounts, ordering workflows or integrations, let's look at the business requirements and determine the right Shopify B2B approach.
Discuss Your Shopify B2B Project